Fitness plays a major role in immunity to diseases and disorders, and the more fit we are, the better our immunity is. 

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Having a Brand Plan is vital. A brand plan has the power to either make or break the future of a brand. The question is not whether there is a brand plan but how robust it is.

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The Problem Statement that we worked on was : How can we help Pharma Business Leadership objectively evaluate the fitness of the brands in their portfolio and help guide them on the areas of intervention.

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To help pharma business leaders, we developed  The Brand Fitness Index (BFI) Report -a digital diagnostic tool based on deep analysis of >250 pharma brand plans across therapy. 

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BFI is an indicative score derived from 21 key parameters clustered into 7 factors. This report will give you 

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1. The BFI score 
2. Fitness score of each of the 7 factors and with a reason for the score.

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In a time when resources are scarce and accountability is high, the BFI report is a must have diagnostic tool especially when we are planning for the next year.

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How the BFI helps-

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1. It helps in Diagnosis of the parameters impacting Brand Fitness

2. It helps indicate the steps needed for intervention for increasing brand fitness.

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Methodology

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To prepare the Brand Fitness Index (BFI) report we use the Current Brand Plan and some samples  of Campaigns and collaterals .

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We generate the report which contains the BFI score and the factors in the plan impacting the score.

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The report is then shared, and we take you through the client the report and our analysis over a 90 minute tele call. In the call we also give appropriate recommendations which can help improve the BFI and strengthen brand performance