THE ‘DO HOW’ BASED CUSTOMISED PHARMA MARKETING WORKSHOP FOR PHARMA MARKETING TEAMS
HELP YOUR PHARMA MARKETING TEAM TO MOVE FROM ‘KNOW HOW’ TO ‘DO HOW’
If you are reading this page, probably you are already aware of the importance of building capability in Marketing teams. You view the Marketing team as the thought engine for your business growth.
So we will not waste your precious time in explaining why should there be the need to invest in building Marketing Capability, especially now in the VUCA (Volatile, Uncertain, Complex Ambiguous). Perhaps, you may agree that the outlook for the future is also VUCA post Covid with the government tightening regulations and the customers becoming more informed and demanding than before.
What we would like to discuss is how would you plan to build the capability of your Brand Management teams? Your Brand Management team, like others, probably comprises bright Management graduates who already know the the ‘theory’ of Marketing. They know what a S.W.O.T is. They can confidently define Segmenting, Targeting and Positioning. Maybe, some of them even know terms like 'Brand growth levers'. And yet, there is something missing. Lots of senior business leaders like you believe that if one does a ‘blind test’ of 2 brand plans of the same therapy but of different companies and the name of the brand is removed, both the plans will look the same.
The reason they look the same is that they may been prepared by teams who may have the theoretical knowledge but need help in applying it to their own brands.
BASICALLY, THEY NEED MORE OF ‘DO HOW’ AND LESS ‘KNOW HOW’
This is where Brand Fitness Gym® comes in.
Brand Fitness Gym®, is a unique customized capability-building program comprising Pharma Marketing Workshops and coaching for ambitious Pharma marketing teams such as yours.
What makes Brand Fitness Gym® unique
'DO HOW' PHILOSOPHY
Brand Fitness Gym® is not about teaching but coaching. It is not about knowledge but skills. It is not about creating ‘qualified marketing engineers’ but building ‘skilled marketing mechanics’, who can roll up their sleeves to diagnose the brand issues and make repairs while keeping the brand engine running.
CUSTOMISED CONTENT
The content of every Brand Fitness Gym® program is customized to the client’s requirements. The ‘Do How’ is practiced on the participants’ own brands. There is no copy-paste. This helps in increased learning.
AUTHENTICITY OF FACULTY
We have the experience of handling brands and leading brand teams across most of the therapies in Multinational and Indian Pharmaceutical companies. We are therapy area agnostics but pharma marketing specialists. Whatever we discuss, we have done it ourselves. This builds connect between us and the participants leading to high-energy interactive workshops.
Besides, Brand Fitness Gym® workshops are conducted exclusively for participants belonging to a single company so participants are able to brainstorm and discuss strategies openly and freely. There will be no participants from any other company sharing the same space as yours.
If you are passionate about building Marketing skills in your team, we would be delighted to design a customized Brand Fitness Gym® Pharma marketing workshop for your marketing team.