THE ORGANISATION

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A mega brand of a top 10 pharmaceutical company, after a strong performance was seeing the signs of slow down in growth. The newer variants which were launched in the past to address niche segments were not bolstering the brand growth. 

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CHALLENGES 

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How to drive brand growth without cannibalization of the brand variants?

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THE WHITESPACE DOSAGE

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Developing Brand Communication and Campaign design

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THE WHITESPACE PRESCRIPTION

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1. Devising Brand Strategy

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The exhaustive brand planning process working closely with the brand team ensured a tailor made brand strategy complete with brand lever. Based on the identified brand lever the brand communication strategy was developed. The Brand communication strategy was augmented by a clear brand lever focused campaign strategy marked with relevant KPIs. 

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2. Marketing Coaching

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WhiteSpace Healthcare worked as a coach with the Brand custodian to ensure seamless execution of the strategy through strong collaboration.

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IMPACT

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The brand not only rebounded with a growth of more than 17% but by surpassing it's target, it emerged as the biggest contributor to surplus for the entire division.